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Backlinks In SEO
What Are Backlinks? Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website . Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
Why are backlinks important? Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site's ranking position or search visibility.
Are All Backlinks Valuable? While backlinks are generally desirable, not all backlinks are as valuable as others. Some are inherently more advantageous to earn – others should be avoided whenever possible. The best backlinks come from reputable websites in your industry or related to your company in some way. Understanding the influencers of backlink value is crucial for link building and evaluating the health of your backlink profile.
