Awards Winning SEO Company

Blogs

what is search engine optimization?

Every day, Google users conduct billions of searches for information and products. It’s no surprise that search engines are usually one of the biggest traffic sources to websites. To harness this traffic source’s potential, you need to appear in the top search results for your target keywords.

The correlation is very simple—the higher you rank, the more people will visit your page.

The No. 1 organic result is 10x more likely to receive a click than a page ranking in position No. 10.

organic ctr breakdown by position google And the top three organic results get more than 50% of all the clicks.

Search engine optimization plays a key role in improving your ranking positions. Better rankings mean more traffic. And more traffic means new customers and more brand awareness. In other words, neglecting SEO would mean neglecting one of the most important traffic channels—leaving that space completely to your competitors. SEO vs. PP