Social Media Optimization

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Social Media Optimization

What Is Social Media Optimization (SMO)?

Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.

Why invest in Social Media Optimization?

In the past, it was easy to see the separation between marketing aimed at optimizing search engines (SEM) and focusing on the use of social networks (SMO). This line, today, practically no longer exists. The two strategies are not only allies but essentially complementary.

Therefore, the first and most obvious reason for applying SMO techniques is their importance to your SEO approach. This becomes even clearer with this study, which found that 50% of companies that do not experience SEO success do not bother to integrate both strategies.